Press Release: DC Does Pop Culture Collectibles (not Dallas)

DC COMICS ANNOUNCES NEW STRATEGY TO LICENSE AND DISTRIBUTE POP CULTURE CHARACTERS

DC Comics announced plans today to license and distribute collectibles based on the world's greatest pop culture characters and stories under a new brand name, DC Unlimited. The first series of DC Unlimited products will be unveiled this month at New York's American International Toy Fair, and will be distributed to all retail outlets, including mass market and specialty channels.

First up?
DC UNLIMITED TO PRODUCE COLLECTIBLE ACTION FIGURES BASED ON WORLD OF WARCRAFT
DC Unlimited's World of Warcraft collectibles will include PVC vinyl, scaled and articulated figures varying in size. The initial launch will feature a four-figure assortment of 5-8-inch figures, with an additional two-figure set of two 10-12-inch deluxe figures covering the larger characters.

The initial set of figures will include a Blood Elf Rogue, Orc Shaman, Undead Warlock and Dwarf Warrior. The deluxe figures will include a Draenei Paladin and Illidan Stormrage. The first wave of figures is slated to hit comic book, pop culture, mass market, specialty and toy retailers in Fall 2007.